The 988 Partner Toolkit is a resource center for social media, video, print, radio, FAQs, messaging, and other marketing materials that can be used to promote the 988 Suicide & Crisis Lifeline. It is designed for states, territories, tribes, crisis centers, communities, emergency service providers, and other partners to speak with one voice so there is a clear understanding about the 988 Lifeline and how it works.
Partners can use or adapt these outreach materials and build upon them with their community coalitions to meet the needs of their specific audiences. Some products, such as videos with no music, are designed to be customizable for what partners may need for various platforms.